{"id":22829,"date":"2021-06-07T08:49:04","date_gmt":"2021-06-07T08:49:04","guid":{"rendered":"https:\/\/www.encore-emea.com\/?post_type=news-releases&p=22829"},"modified":"2021-06-07T08:54:24","modified_gmt":"2021-06-07T08:54:24","slug":"pcma-encore-three-year-partnership","status":"publish","type":"news-releases","link":"https:\/\/info.encore-emea.com\/de\/news-releases\/pcma-encore-three-year-partnership\/","title":{"rendered":"As Industry Restarts In-person Events, PCMA and Encore Enter Three-year Partnership for Digital Event Strategist Program to Support Hybrid Future"},"content":{"rendered":"\t\t
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PCMA\u2019s Digital Event Strategist (DES) certification for event professionals has secured a new partner to extend its impact on the industry recovery. Encore, a leading global event technology and production company, is partnering with PCMA as part of a three-year agreement to include scholarships and other direct benefits to the business events community.<\/p>

Digital and hybrid event education has proven to be important during the global pandemic to re-skill the industry. Organizations needed to find a way to meet, and the rapid transition to leverage digital platforms was the only path forward. Now, with PCMA and Encore continuing to lead the path to innovation for immersive event experiences, we can expect more sophisticated learning models, technology platforms and business solutions.<\/p>

The partnership agreement will center around PCMA\u2019s DES program, a certification designed to help future-proof events. \u201cOver the past year, PCMA\u2019s globally-recognized DES course has delivered a much-needed educational resource for event professionals designed by event professionals,\u201d said Sherrif Karamat, CAE, PCMA president and CEO. \u201cThis exciting new partnership with Encore will provide us with the platform to elevate DES to the next level.\u201d The DES program is comprised of six expert-led modules that cover topics from business plans and monetization to measurement and ROI. PCMA\u2019s global community of graduates and students continue to reinforce the course learnings with active participation in expert-led webinars and discussions.<\/p>

\u201cWe are thrilled to partner with PCMA on this established and proven certification,\u201d said Ben Erwin, Encore President and CEO. \u201cIn-person events will be made stronger with the possibilities that virtual and hybrid events bring to our industry, enabling us to reach more people. We are proud to help our industry build for the future with expertise in a digital environment.\u201d<\/p>

For more information on the Digital Event Strategist (DES) program, please visit www.PCMA.org\/DES<\/strong><\/span><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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