{"id":12626,"date":"2020-05-21T09:34:46","date_gmt":"2020-05-21T09:34:46","guid":{"rendered":"https:\/\/staging.encore-emea.com\/two-principles-for-virtual-event-design\/"},"modified":"2021-01-18T15:50:05","modified_gmt":"2021-01-18T15:50:05","slug":"two-principles-for-virtual-event-design","status":"publish","type":"post","link":"https:\/\/info.encore-emea.com\/nl\/two-principles-for-virtual-event-design\/","title":{"rendered":"Two Critical Principles for Virtual Event Design"},"content":{"rendered":"

Hint: It\u2019s not about the platform<\/strong><\/h2>\n

Over the last two months (though it certainly feels much longer), our industry has frantically been pivoting live events to virtual event formats. For many, this meant rapidly researching a vast array of streaming providers, web conference solutions, and virtual event platforms.<\/p>\n

In the process, it\u2019s also meant a lot of trial and error. How many of you quickly launched a web conference for hundreds of participants, only to realize that the platform alone doesn\u2019t address everything you need to achieve your desired meeting outcomes?<\/p>\n

In the rush to virtual, many of us have lost track of the most critical step in the process \u2013 event design! Here\u2019s a reminder of two critical principles to consider when designing your virtual event.<\/p>\n

1. A virtual event is not a direct translation of a live event<\/strong><\/p>\n

Zoom fatigue is real. If it\u2019s not already a diagnosable condition, we\u2019re probably not far off from seeing it in medical textbooks. With unlimited online and at-home distractions, it takes a different kind of focus to engage in virtual events. Coupled with the lack of visual or physical breaks attendees would typically have in a live setting, the ability to overcome these distractions can be overwhelming without the right balance of high-stimulation and lull time.<\/p>\n

Second, it\u2019s more challenging to establish emotional and attitudinal connections across cyber space. The networking that typically happens more serendipitously in a live environment must be designed with purpose in a digital environment.<\/p>\n

2. You can warp time and space<\/strong><\/p>\n

We all struggle with attention spans in digital environments. But unlike the time or space restrictions you have in a live event setting, you can be more flexible with virtual events.<\/p>\n

Engagement doesn\u2019t need to happen at a specific time and can be stretched to meet the needs of your audience. Leverage the freedom of access and community building tools across time zones to meet participants where they are \u2013 delivering content when your attendees need it, and how they need it. Content such as on-demand video sessions or simu-live can open new opportunities for engagement with presenters and learning opportunities.<\/p>\n

As the global event industry enters the recovery stage, there will be an ongoing need to engage remote audiences \u2013 either completely virtually or in a hybrid setting. Put the principles of event design first before considering the delivery platform and consider partnering with someone who can help guide you through the design process and create an experience that will be sure to meet your desired outcomes.<\/p>\n

Our team has created virtual and hybrid solutions<\/a> cultivated from years of experience. Connect with us to see how we can assist with your event design.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hint: It\u2019s not about the platform Over the last two months (though it certainly feels much longer), our industry has frantically been pivoting live events to virtual event formats. For many, this meant rapidly researching a vast array of streaming providers, web conference solutions, and virtual event platforms. In the process, it\u2019s also meant a … Lees meer<\/a><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[484,592,475,490,483,492,497,507,508],"class_list":["post-12626","post","type-post","status-publish","format-standard","hentry","category-geen-onderdeel-van-een-categorie","tag-attendee-experience-nl","tag-event-design-2-nl","tag-event-planner-nl","tag-hybrid-events-nl","tag-meeting-planner-nl","tag-virtual-event-design-nl","tag-virtual-events-nl","tag-webcast-nl","tag-webinar-nl"],"yoast_head":"\nTwo Major Principles for Virtual Event Design and Engagement<\/title>\n<meta name=\"description\" content=\"Platform isn\u2019t everything when it comes to virtual event design. 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